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各位師長、同仁和同學您好：
一、依據技術及職業教育法第二十六條第一項規定：「技職校院專業科目或技術科目教師、專業及技術人員或專業及技術教師，每任教滿六年應至與技職校院合作機構或與任教領域有關之產業，進行至少半年以上與專業或技術有關之研習或研究」，辦理教師深度實務研習課程。
二、在AI技術快速重塑市場競爭與品牌經營模式的情境下，本課程以「AI驅動的商務與品牌實務」為核心，運用致理科大「金融科技創新實務雲端實作場域」，帶領教師深入理解AI如何影響行銷策略、顧客關係與品牌價值創造。課程內容聚焦AI於商務情境中的實際應用，涵蓋品牌內容生成、行銷流程優化、顧客洞察分析與決策支援等主題，並透過真實案例解析，呈現AI技術在企業營運與品牌經營中的運作方式。
三、報名資格如下：
1. 全國各大專校院及高中職教師。
四、課程時間為115年7月13日（一）、7月14日（二），共計2天。凡全程參與研習課程者，且符合報名資格者，將於課程結束後核發電子研習時數證明。
五、課程地點為龍華科技大學K棟K505室（桃園市龜山區萬壽路一段300號）及Google Meet線上課程（課前通知時會給上課連結）。
六、人數上限為實體40人、線上200人，課程免費。
七、報名時間為即日起至115年7月10日（五）17點為止（如人數額滿將提前截止）。
八、報名網址為https://forms.gle/AAxpj3JxKqkToYk3A。
九、課程聯絡人為教育部產學連結執行辦公室-國立臺北科技大學黃專員，連絡電話：(02)2771-2171分機6023，電子郵件：receivable0308@mail.ntut.edu.tw，以及鄭經理，連絡電話：(02)2771-2171分機6012，電子郵件：clcheng@mail.ntut.edu.tw。
十、協辦單位為龍華科技大學數位行銷暨跨境商務系及健行科技大學電商人才培育中心。
祝 平安順心
教育部產學連結執行辦公室 敬啟
**Announcement: In-depth Practical Teacher Training Course on "AI-Driven Business and Branding"**
**I. Basis for Implementation**
In accordance with Article 26, Paragraph 1 of the Technical and Vocational Education Act: "Teachers of professional or technical subjects, as well as professional and technical personnel or professional and technical teachers at technical and vocational institutions, shall, upon completing six years of teaching, participate in at least six months of practical training or research related to their professional or technical fields at cooperative organizations or relevant industries." This course is organized to fulfill this requirement.
**II. Course Overview**
Given the rapid transformation of market competition and brand management by AI technology, this course focuses on "AI-Driven Business and Branding." Utilizing the "FinTech Innovation Cloud Lab" at Chung Hwa Institution of Technology, it aims to deepen teachers i understanding of how AI impacts marketing strategies, customer relationships, and brand value creation. The curriculum emphasizes the practical application of AI in business contexts, covering topics such as brand content generation, marketing process optimization, customer insight analysis, and decision support. Real-world case studies will be used to illustrate the operational mechanisms of AI technology in corporate management and branding.
**III. Eligibility for Registration**
Open to all teachers from universities, colleges, and senior high vocational schools nationwide.
**IV. Course Schedule**
July 13 (Wednesday) and July 14 (Thursday), 2026.
Participants who complete the entire course and meet the eligibility criteria will receive an electronic certificate of attendance upon completion.
**V. Course Location**
Chung Hwa Institution of Technology, Room K505, Building K (No. 300, Wan-Shou Road, Section 1, Guishan District, Taoyuan City)
Online via Google Meet (The link will be provided prior to the course.)
**VI. Capacity**
On-site: 40 participants
Online: 200 participants
(The course is free of charge.)
**VII. Registration Period**
From today until 5:00 PM on July 10, 2026.
Registration will close early if capacity is reached.
**VIII. Registration Link**
https://forms.gle/AAxpj3JxKqkToYk3A
**IX. Contact Information**
Ms. Huang, Chung Hwa Institution of Technology, Ministry of Education is Industry-Academia Linkage Office
Phone: (02) 2771-2171 ext. 6023
Email: receivable0308@mail.ntut.edu.tw
Mr. Cheng, Chung Hwa Institution of Technology, Ministry of Education is Industry-Academia Linkage Office
Phone: (02) 2771-2171 ext. 6012
Email: clcheng@mail.ntut.edu.tw
**X. Co-organizers**
Department of Digital Marketing and Cross-Border Commerce, Chung Hwa Institution of Technology
E-Commerce Talent Development Center, Jen-Teh Junior College of Science and Technology
**XI. Attached Course Schedule**
**Best regards,**
**Chung Hwa Institution of Technology, Ministry of Education is Industry-Academia Linkage Office** |
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