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一、為因應全球永續轉型與國際綠色貿易趨勢，引導大專青年培育低碳外貿合規、商品展策展及跨國行銷之實戰能力，本校依循教育部高等教育深耕計畫精神，攜手台灣生技指標企業『台塑生醫科技股份有限公司』及『台北市進出口商業同業公會』共同舉辦旨揭實務企劃競賽。
二、本競賽採「單一企業指定標的」實戰形式，以台塑生醫主力拓展海外市場之「Dr\~s Formula 專業洗潤系列（黑瓶包裝）」為專屬標的，引導青年學子鎖定東南亞市場，提出融合目標市場調研、低碳綠色展位策展、海空運物流與進口合規，以及海外整合行銷之全方位拓銷企劃。
三、參賽對象與組隊方式：全國大專校院在學學生（含學士班、碩士班），每隊 1 至 8 人（不含指導老師），得跨校、跨系組隊，每隊得設指導老師 1 至 2 名。
四、競賽重要時程：
(一)報名截止日期：即日起至 115 年 10 月 30 日（星期五）中午 12:00 止。
(二)初賽企劃書繳交截止：115 年 11 月 13 日（星期五）中午 12:00 止。
(三)決賽名單公告日期：115 年 11 月 27 日（星期五）中午 12:00 前。
(四)繳交簡報檔電子檔 : 115 年 12 月 04 日（星期五）中午 12:00 止。
(五)全國總決賽暨現場商務簡報：115 年 12 月 9 日。（星期三）於本校綜合大樓 A506 國際會議廳舉行。
五、競賽獎勵：總成績前三名及佳作團隊頒發新台幣 2,000 元至 10,000 元不等之獎金及個人獎狀乙紙，完賽隊伍之指導教師亦將頒發指導證明乙紙。
六、報名及相關網址：
(一)線上報名網址： https:／／reurl.cc/4Y8dO3。
(二)初賽參展企劃書上傳網址：https:／／forms.gle/iVXmdLmAc7GaNYnv5。
(三)決賽現場商務簡報檔上傳網址：https:／／forms.gle/7mGSHkGxtnT6nsHd8。
(四)指定商品參考資訊： https:／／reurl.cc/Z8MVnl。
七、系辦電話：02-2658-5801 分機 2721、2720；電子信箱：trans01@gs.takming.edu.tw。
1. In response to the global transition toward sustainability and international green trade trends, and to guide higher education students in cultivating practical expertise in low-carbon foreign trade compliance, product exhibition planning, and cross-border marketing, this university—in alignment with the spirit of the Ministry of Education's Higher Education Deepening Project—is collaborating with the leading biotechnology enterprise "Formosa Bio-Tech Co., Ltd." and the "Taipei Import and Export Association" to co-organize the aforementioned practical planning competition.
2. This competition adopts a "Single Corporate Designated Target" practical format. Using the "Dr is Formula Professional Hair and Body Care Series (Black Bottle Packaging)," a flagship product of Formosa Bio-Tech for overseas market expansion, as the exclusive target, the competition guides students to focus on the Southeast Asian market. Participants are required to propose comprehensive market expansion plans that integrate target market research, low-carbon green exhibition booth design, sea and air freight logistics, import compliance, and integrated overseas marketing strategies.
3. Eligibility and Team Formation: Currently enrolled students from colleges and universities nationwide (including undergraduate and graduate students). Each team shall consist of 1 to 8 members (excluding faculty advisors). Cross-university and cross-departmental team formation is permitted. Each team may appoint 1 to 2 faculty advisors.
4. Important Competition Schedule:
(1) Registration Deadline: From now until Friday, October 30, 2026, at 12:00 PM.
(2) Preliminary Proposal Submission Deadline: Friday, November 13, 2026, at 12:00 PM.
(3) Announcement of Finalists: Before Friday, November 27, 2026, at 12:00 PM.
(4) Submission of Presentation Files (Electronic): Friday, December 4, 2026, at 12:00 PM.
(5) National Grand Final and On-site Business Presentation: Wednesday, December 9, 2026, at the International Conference Hall (A506), Comprehensive Building, Tzu Chi University.
5. Awards and Incentives: The top three teams and honorable mention teams will receive cash prizes ranging from NT$2,000 to NT$10,000 and individual certificates of merit. Faculty advisors of teams that complete the competition will also be awarded certificates of guidance.
6. Registration and Relevant Links:
(1) Online Registration: https://reurl.cc/4Y8dO3
(2) Preliminary Exhibition Proposal Upload: https://forms.gle/iVXmdLmAc7GaNYnv5
(3) Final On-site Business Presentation File Upload: https://forms.gle/7mGSHkGxtnT6nsHd8
(4) Designated Product Reference Information: https://reurl.cc/Z8MVnl
7. Department Contact Information:
Telephone: 02-2658-5801 ext. 2721, 2720
Email: trans01@gs.takming.edu.tw
Sincerely,
[Department Name]
Tzu Chi University |
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