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📣【115-1 推薦課程｜OMO 影響力拓展實務】
想學的不只是「行銷理論」，而是真的把一場活動從企劃、宣傳、執行一路做到成效分析嗎？
這門課很適合想接觸📱社群行銷、公關活動、內容企劃、活動策展與數據分析的同學！
📚 課程資訊
開課系所-人文傳播暨社會科學院
介仁校區2C104教室 (四) 第五節~第七節 ( Thursday , 13:30~16:30 )
✨ 這門課最大的亮點
不是只有老師在教，而是由 慈濟人文志業中心／大愛台的業師團隊親自到慈濟大學授課與指導，直接把業界的實務經驗帶進課堂！
📌 課程會學什麼？
・OMO（線上＋線下）整合行銷
・社群平台策略與內容規劃
・視覺風格與品牌調性
・活動議題設定與社群促動
・公關活動企劃與現場執行
・活動後的媒體效益盤點
・數據分析實務
・專案檢討與優化
而且不是「上完課就結束」！
課程採用 **「學習 → 實作 → 回饋 → 優化」**的方式，會以學校活動作為實際的行銷實作標的，讓大家把課堂上的概念真正拿來操作。
🔥 簡單來說，你會經歷一個完整的活動行銷流程：
「想法與企劃」➡️「社群宣傳」➡️「活動籌備」➡️「現場執行」➡️「媒體效益盤點」➡️「數據分析」➡️「檢討與優化」
從「我覺得這樣應該有效」，到最後用數據告訴你「到底有沒有用」。
如果你未來想往
🎬 媒體／內容 📱 社群經營 📣 行銷／公關 🎪 活動企劃 📊 數據分析發展，這門課會是一個很實際的練習機會。
**Announcement: Recommended Course for the 115-1 Semester – "OMO Practical Implementation and Influence Expansion"**
Are you interested in more than just theoretical knowledge of marketing? Do you want to learn how to plan, promote, execute, and analyze the effectiveness of an event from start to finish?
This course is ideal for students who wish to gain hands-on experience in social media marketing, public relations, content planning, event curation, and data analysis.
**Course Information**
Department: College of Humanities, Communication, and Social Sciences
Location: Classroom 2C104, Mei-ren Campus
Time: Thursday, 13:30–16:30 (Periods 5–7)
**Key Features of the Course**
This course is not just taught by instructors; it is co-taught by industry experts from the Tzu Chi Humanities and Social Welfare Center and Tzu Chi Television (Dharma Realm Buddhist Radio and Television). These professionals will bring real-world experience directly into the classroom, providing students with valuable insights and guidance.
**What Will You Learn in This Course?**
- Integrated OMO (Online + Offline) Marketing
- Social Media Platform Strategy and Content Planning
- Visual Style and Branding
- Event Topic Setting and Social Media Engagement
- Public Relations Event Planning and On-site Execution
- Post-event Media Impact Assessment
- Practical Data Analysis
- Project Review and Optimization
This course is not merely theoretical; it is designed to provide practical experience.
The course follows a **"Learning → Practice → Feedback → Optimization"** approach. Students will use university events as real-world marketing projects, allowing them to apply classroom concepts in actual practice.
**In summary, you will experience a complete event marketing process:**
- "Ideation and Planning"
- "Social Media Promotion"
- "Event Preparation"
- "On-site Execution"
- "Media Impact Assessment"
- "Data Analysis"
- "Review and Optimization"
From "I think this should work" to "Data tells us if it actually does."
If you are considering a career in
- Media/Content Creation
- Social Media Management
- Marketing/Public Relations
- Event Planning
- Data Analysis
This course will provide you with a practical opportunity to develop your skills.
**Tzu Chi University Administration** |
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